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September 6, 2011

ALPOLIC’s New Design Concept Kit Is a Hit!

ALPOLIC’s New Design Concept Kit Is a Hit!

Chesapeake, VA — After extensive market research, ALPOLIC has developed a fresh new take on how to provide design professionals with samples, spec sheets and other product information as a leave-behind resource. The new ALPOLIC “Design Concept Kit” was created to replace the traditional informational binder and work in conjunction with ALPOLIC’s new, highly functional website.

Packaged in a sleek, compartmentalized box, the Design Concept Kit includes space for product samples, arranged at an angle for easy viewing and access. The kit also holds one larger, routed product sample, a corporate brochure, a comprehensive color chart, and a CD that includes complete product specifications and other technical data.

“The way architects and designers get information and product specs is changing, but everyone’s different,” said Senior Marketing Manager Paul Olson. “This approach provides lots of options and covers all the bases, including a CD with all the binder information for people who are still more comfortable with that.”

The Design Concept Kit was developed as part of a comprehensive ALPOLIC marketing campaign that includes award winning ads, a re-engineered website, and an attractive new tradeshow booth design. The campaign emphasizes ALPOLIC’s ability to create new possibilities and turn any vision into a reality.

Light, flexible and durable, ALPOLIC panels have broadened architectural horizons and inspired new aesthetic and functional achievement in building design around the globe. With popular product lines that include solid colors, metallic, natural metals, timber, stone and anodized, the company offers the widest selection of colors, textures and finishes available.

ALPOLIC is one of the world’s leading manufacturers of ACM and MCM panels. With a state-of-the-art production facility in Chesapeake, Virginia, ALPOLIC is part of Mitsubishi Plastics’ family of world-renowned companies. For more information, or to view samples of the company’s industry-leading selection, visit www.alpolic-northamerica.com. You can also call 1-800-422-7270.

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