Glenn's Freedom Jeep Dealership Promotes Luxury and Strength in Contemporary Design
|Project||Glenn's Freedom Jeep|
|Architect||Johnson Early Architects, Lexington, KY|
|Fabricator||CEI Materials, Manchester, MI|
|Installer||CEI Materials, Manchester, MI|
|General Contractor||Brett Construction Co., Lexington, KY|
|Product||ALPOLIC® PE in HPA High Polished Aluminum, MRO Anthracite Grey, and QCP Harvest Trail Bamboo / 3MM and 4MM|
Automotive companies rely on contemporary designs to stay relevant to consumers in a competitive industry, as well as to present an attractive depiction of their brands.
For decades, the name Jeep has evoked resilience and durability, important requisites for exploring the great outdoors. Recently, their marketing has expanded to showcase Jeep as a luxury brand also ideal for busy urban lifestyles. CEI Materials, challenged with incorporating the brand’s colors into Johnson Early Architects’ design for Glenn’s Freedom Jeep of Lexington, Kentucky, turned to ALPOLIC Materials.
The design concept for this dealership was unique in that while automotive brands commonly utilize a single finish for their buildings’ envelopes, Glenn’s Freedom Jeep features 9,000 square feet of MCM in three ALPOLIC colors. High Polished Aluminum and Anthracite Grey provide a sleek, contemporary look to the showroom, highlighting Jeep as innovative and comparable to other high-end SUV models. ALPOLIC’s Harvest Trail Bamboo finish lining the entryways and windows hearkens back to Jeep’s rugged roots.
Together, the colors seamlessly incorporate two facets of the Jeep brand, luxury and strength. ALPOLIC metal composite materials produced for CEI Materials products with exceptional color accuracy and a high gloss rate that will last for years.
Photos courtesy of CEI Materials.
ALPOLIC ® MCM provides brilliant color and design inspiration for any retail application. Learn more about our industry-leading Corporate Identity Program. Interested in our finishes? Order a free sample.